A Branding Guide for Creative Integrity

Strong branding should actually support your creative integrity. Here’s how to do it.

Branding feels too corporate for many creatives.

Maybe you’re already uneasy about making money from your work. You worry that building a business around it will compromise your integrity.

Slapping a logo and a color scheme on that business? That feels like the ultimate sell-out.

But I have good news:

Strong branding should actually support your creative integrity, not compromise it.

Branding isn’t slapping a logo on something to make money. Strong branding is actually selfless. It extends the joy, challenge, learning, or entertainment of your work into spaces where the work itself can’t go. Often to people who will never buy anything from you.

With selfless branding, you’re giving value to the world for free. But by doing so, you’re also building a following that will happily pay for your work. And a career that supports your livelihood.

In this issue of The Workshop, I’ll show you what that looks like with an example from an iconic artist. I’ll also give you a downloadable guide to help you do it.