How Diversity Grows Creative Businesses

It’s become politically charged in 2025. But for creative founders, diversity is a powerful way to grow your business.

Every creative founder eventually hits the same wall:

You can’t grow your business to its full potential by yourself.

You already know you need other people in your life. I hope you’ve also learned that the benefits of human connection—joy, enrichment, comfort—are heightened when you connect with people from different backgrounds who share similar values.

Something powerful happens when different lives lead to the same beliefs about what matters.

This hit me 20 years ago when I met Martin, a fellow father and lifelong learner who happened to grow up in Shanghai instead of Arkansas. My Southern roots would have me believe that any Buddhist member of the Chinese Communist Party is my adversary. It turns out Martin’s my friend.

I hope you’ve had that experience with people too. If you haven't, go chase it.

Why am I writing about personal connection in a business publication? Because the same magic happens in business.

And I mean exactly the same. Martin and I were coworkers who grew a business together in China.

That’s why diversity still matters to businesses in 2025, despite hostilities from the political right. It’s why companies like Costco and Delta Airlines are doubling down on their DEI policies despite political pressure.

I support diversity for moral reasons. But it’s also good for business. Diversity boosts innovation and problem solving. It makes every business stronger.

And for creative businesses, it’s the key to solving one of the hardest challenges you’ll face as your business matures: scaling it.

In today’s Workshop, I’ll show you why creative businesses are so hard to grow and how the right collaborators can help you break through.

I’ll also provide a tool to help you find collaborators who can help. Because they bring diversity to your business.