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How Diversity Grows Creative Businesses
It’s become politically charged in 2025. But for creative founders, diversity is a powerful way to grow your business.
 • 
Prof Stephen | Art + Business
How to Build a Creative Business When You Don’t Have Time
Ditch the perfect system. Find what works for your brain and make every hour count.
 • 
Prof Stephen | Art + Business
2
A Branding Guide for Creative Integrity
Strong branding should actually support your creative integrity. Here’s how to do it.
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Prof Stephen | Art + Business
Sales for Creatives Who Hate Selling
Hating sales might be your biggest strength in sales. Here’s why.
 • 
Prof Stephen | Art + Business
4
Stop Embracing Failure. Start Causing It.
How humblebrag culture is quietly sabotaging creative founders
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Prof Stephen | Art + Business
Price Higher, Not Lower, to Sell More Art
The psychology of pricing works in favor of creative work. Here’s how to harness it to sell more.
 • 
Prof Stephen | Art + Business

July 2025

Sketch Your Customer's Story
Use this tool to stop chasing sales and start drawing loyal customers to you
 • 
Prof Stephen | Art + Business
Business Education Is Not for Creatives
Business school wasn’t built for artists. Here's how to learn business your way.
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Prof Stephen | Art + Business
Design Your Business Around Customer Story
Introducing The Arc Method™ business design for creatives
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Prof Stephen | Art + Business
Creatives Make the Best Entrepreneurs
Why your creative instincts are a secret advantage most entrepreneurs wish they had
 • 
Prof Stephen | Art + Business
2
Why Business Design Fails Creatives
Before you build, you have to design. But the old design tools don’t work for creatives.
 • 
Prof Stephen | Art + Business
2
© 2025 Stephen Borengasser
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